Video ads are becoming popular rapidly because they are entertaining because you can see videos on most of the blog posts, professional and business websites and social media. Sites, blogs and social media that have no videos will soon lose meaning to most people hence you should do your best to adopt the use of video ads. You can use videos on your site to improve its rankings on search engines. These are the techniques for improving the rankings of a website on search engines using videos.
Video transcriptions or captions are useful in SEO videos. Search engines use text to crawl and index online content hence your videos need texts that you can provide to it using transcriptions. Search engines increase the rank of video that are indexed video properly to enable it to be viewed and clicked on by more people. Those who need to watch the videos in public places find it comfortable to watch videos that have transcriptions or captions. Nosy video ads are irritating to the public hence some viewers avoid being a nuisance by not watching videos that have sound in public places. Video transcriptions allow viewers to turn the videos to silent mode without altering its message.
Create quality videos because search engines need sites that match their algorithms. Search engines also consider the number of viewers your videos attract and the relevance of your content to users of the internet. There are many things that you can do to produce quality videos that will attract more viewers such as using a quality camera, ensuring background sound is alright, using professional lighting, and minimize background noise and so on. More people are also attracted to quality videos.
The video should be mobile friendly because most people use smartphones. Ensure that the length, loading speed, dimensions of the video will allow it to be viewed on a mobile phone. A video that takes long to load demoralized more people from waiting for it to load or is too lengthy. Regardless of the size of the screen of the mobile phone, the viewer should be able to view full images. You will be able to increase your rankings when more people are able to view your videos on their phones comfortably.
Your videos should have quality and attractive thumbnails for them to attract more people. A thumbnail is an image that is displayed on the videos before you click on it. The content of the video is summarized in an image form using the thumbnail. When you use an auto select thumbnail, there is the risk that the viewer may not recognize the video or the thumbnail can become a freeze-frame.